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CloudFail

CloudFail

A Case Study in Bad Management

Ashley Merryman's avatar
Ashley Merryman
Jan 15, 2024
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I hope all of you had wonderful holidays and a very Merry start to the New Year. (Apologies for a slightly longer holiday on my end. I’ve had a bad three-week-long bout of RSV.)

In the next Sherwood issues, I’m going to tackle two things I’m fairly obsessed with, leadership’s role in establishing the workplace environment and the art and science of effective feedback.

So I saw a video, and decided rather than our normal format, I’d start with a case study to kick off those conversations.

“Sadly, we don’t hire perfectly. We try to fire perfectly.”

Matthew Prince, Cloudflare CEO

 A few days ago, Brittany Pietsch, a Cloudflare employee, was fired from her job via a video conference.

She recorded a now viral TikTok video of her firing—at least 23 million views just on Xwitter. It’s nine minutes long, but that is worth watching at least a couple minutes - start at around min 2), because it’s a masterclass in horrendous management.

@brittanypeachhhOriginal creator reposting: brittany peach cloudflare layoff. When you know you’re about to get laid off so you film it :) this was traumatizing honestly lmao #cloudflare #techlayoffs #tech #layoff
Tiktok failed to load.

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